CASE: SVENSK BYGGTJÄNST
Videos that work company-wide
Selected productions
Om oss – Svensk Byggtjänst
Kunskapen som bygger samhället – Svensk Byggtjänst
E-bokhyllan – Svensk Byggtjänst
Svensk Byggtjänst needed a clearer, more unified way to explain what the company does – both to customers and internally. Previous marketing was fragmented, and even employees struggled to explain what the company offered.
The videos produced with Explainer solved both problems. What started as a marketing initiative quickly spread across the organization – other departments adopted the films for onboarding and internal communication, and they're now shown at trade fairs, in newsletters, on the website, and in social media.
The collaboration has built lasting trust. Even without a fixed vision up front, both managers know they'll get a great result. "Explainer is reliable, professional, efficient, and fast," says Linda Ericsson.
“For the first time, we feel that we can show what we do in a simple way.”
– Lina Harbom-Hedberg, Marketing Manager for Knowledge, Svensk Byggtjänst
“The videos work just as well for introducing customers as they do for internally explaining what we offer.”
– Linda Ericsson, Marketing Manager for Technology, Svensk Byggtjänst