How do we use AI at Explainer?

Artificial intelligence (AI) is on everyone’s mind. As an agency, we’d be fools not to embrace the technology. With that said, we tread carefully.

For us, AI is a tool that supports our production process.

We’ve produced several videos using AI-generated content, either as short sequences or as a larger part of the final production. For example, we helped Uniper create a campaign showing how electricity is “Sweden’s invisible hero” using AI-generated video clips.

AI voiceovers are also becoming increasingly popular. They give clients greater flexibility, allowing voiceovers to be updated or refined without having to wait for a specific voice actor’s availability.

However, successful productions still depend on creativity, storytelling, and human expertise. We’re the ones developing concepts, writing scripts, shooting, and editing. AI can support that process, but it doesn’t replace it.

Through hands-on experience, we’ve learned both the possibilities and the current limitations of the technology. For video production, this means we can work more efficiently and often reduce the time from initial idea to finished video.

With new opportunities come new responsibilities. Ever since the EU AI Act was introduced, we make sure to clearly disclose when AI-generated content has been used in a production.

Curious to see what we can create, with or without AI? We’d love to hear from you!