Sweden’s first Explainer agency

The cost of an explainer video depends on the format, length and level of production involved. Animation, live action and more complex productions have different cost structures.

At Explainer, we work with fixed pricing, so you know what your project will cost before it starts.

The best way to get an accurate estimate is to tell us what you want to achieve, who it’s for and where you plan to use it.

A typical video can take anywhere from a few weeks to a few months to produce, depending on the concept, format and production.

Our process usually includes concept development, scripting, pre-production, production and post-production. Animation can require more time for design and animation, while live-action production involves planning, filming and editing.

Do you need to visualise something abstract, technical or difficult to capture on camera? Choose animation.

It gives you complete control over the visual language and makes it possible to show things that do not exist physically.

Are people, products, environments or authentic situations important to the story? Choose live action. It creates a more personal connection with your audience – especially in the age of AI!

We can help you decide which approach is right for your message, audience, budget and channels.

A video production starts with a meeting between us, with the aim to understand the objective, audience and message. From there, we develop the concept and script.

Depending on the format, production can involve illustration and animation, filming, voice-over, sound design, editing, motion graphics and post-production.

We involve you throughout the process, so the idea, story and final execution can be refined before delivery.

No. You can come to us with anything from a rough idea to a detailed brief.

We can help shape the idea, identify the right format and develop the concept and script. But if you already have a script – let’s go!

A project can often become a wider set of content rather than a single finished piece. We can create shorter videos, website content, presentation material, graphics and other formats from the same production.

This gives your production a longer lifespan and helps you build a consistent content library.

Video is one tool in our toolkit. Our focus is on understanding what you need to communicate and finding the right creative solution.

Sometimes that means an explainer video or a live-action production. Other times, it might mean a new brand identity, a presentation or a website.

You should work with us when you have something important to communicate but aren’t quite sure how to do it. Maybe you need a film, a new website, a campaign, a presentation, or something that doesn’t fit into one category.

AI is another tool in our creative toolkit, and increasingly something our clients ask about. An example is AI-generated voiceovers.

We’re also aware of the limitations and concerns surrounding AI. Creativity, storytelling and creative direction still come from us. We clearly disclose when AI-generated content is used, following the EU AI Act.

We’ve helped businesses communicate complex ideas since 2013, so we’ve had plenty of time to refine our process and learn what works.

Our clients seem to agree. In an independent client study by Avara Insights, Explainer received a 9.3 out of 10 customer satisfaction score and an NPS of 87 out of 100, outperforming both the industry average and comparable agencies.

So yes, you can count on us!