Finfa is the Confederation of Swedish Enterprise unit for information on collectively agreed insurance policies.
Explainer has worked with Finfa for more than four years to strengthen its communication with explanatory videos.
In 2018, we, in close collaboration with Finfa’s communications group, created a series of explanatory videos explaining specific insurance events. We did so in order to show the let the employer know what to do and how to handle the insurance in different situations.
The collaboration resulted in an increase in the duration of Finfa’s visitors, which in turn increases the ranking on Google on relevant searches.
Fine quest to make and simplify information through explainer videos has been met with great praise from its target audience.
Our multi-year collaboration with Explainer feels safe and easy. They have repeatedly shown that they understand us and our needs, which show in the productions they have made for us. We are happy to make more videos together with Explainer. Mari Holm, Communication Director, Finfa